Here’s How Brad Bizjack Doubled Live Attendance in His Coaching Programs customer success

Brad Bizjack’s business model depends on high engagement during live events and challenges that often serve as gateways to his intensive coaching programs. Before AddEvent, confirmation emails were cumbersome, and many customers never made it onto the live sessions.

With AddEvent, Brad built subscription calendars that automatically sync ongoing calls for coaching cohorts. For big launches, his team embeds add to calendar buttons in every registration email and thank-you page, ensuring attendees stay connected throughout multi-day challenges and bonus coaching calls.

As Brad summed it up:

“AddEvent has been incredibly helpful. It’s not just easier for us—it’s easier for our customers. That means more people showing up, engaging, and getting results.”

The Challenge

As a Certified High Performance coach and personal development expert, Brad Bizjack helps people rewire their minds for success, empowering them to break through limiting beliefs and achieve their biggest goals. His business offers an array of online courses, group coaching programs, live events, and digital products — meaning scheduling and event management are critical to keeping everything running smoothly.

Before AddEvent, Brad’s team relied on manual .ics files and clunky calendar links in their confirmation emails. Each event required separate buttons for Google, Outlook, Yahoo, and other calendar platforms, creating a confusing experience for attendees and tons of extra admin work for the team. As Brad put it, “It was a nightmare… people would just click out of the message instead of adding the event.”

This process not only consumed valuable time but also hurt attendance rates, as too many customers simply weren’t showing up for the events they had registered for.

The Solution

In April 2023, Brad’s team turned to AddEvent to streamline scheduling and improve their attendance rates. With one simple add to calendar button or link strategically placed in a confirmation email, event reminders became seamless and universal across all calendar platforms.

Brad and his team now use AddEvent in a variety of ways, including: 

• Embedding Add to Calendar buttons in confirmation and thank-you emails for more than 300+ events
  
• Leveraging multiple subscription calendars (with 250+ active subscribers) that keep customers automatically updated with ongoing programs and launches
  
• Integrating AddEvent’s API calls (400K+) directly into registration flows and indoctrination sequences

This meant attendees can now add entire event series to their calendars in one click — no more manual downloads or juggling multiple links.

The Results

Since adopting AddEvent, Brad’s business has seen a dramatic improvement in their attendance rates. When asked how effective AddEvent’s tools have been in helping people to remember to show up, Brad shared that the impact has been significant.

“Before, there were too many buttons, and people would just exit out. Now it’s one button, and it’s so much easier,” Brad explained. “Our show-up rates have almost doubled since using AddEvent.”

Why It Matters

For Brad, AddEvent isn’t just about scheduling — it’s about engagement. A clearer, simpler user experience means more attendees show up live, participate, and see results.Want to make your events easier to attend and harder to miss? Try AddEvent today.